Ranking on Google isn’t the easiest thing for small businesses to achieve, but it doesn’t need rocket science, either. With Google, you could type almost anything and everything on the search bar, multiple times a day, with as many words as you’d like. Your business is likely to show up on a Google page if you type words specific to your products and services.
What gives websites an aggressive edge over a thousand competitors is bagging a spot at the top of the very first page. That’s where content comes in.
Getting to the Top
Content is the backbone of any search engine optimisation (SEO) campaign. Not all content that gets shared on social media sites, however, is quality content. Michael Georgiou, a digital solutions expert, believes that there’s more to excellent content than misleading clickbait headlines or the number of articles produced daily.
Amongst short bursts of lazy content and longer expansive reads, strategists realised that there should be a perfect in-between. If your article is trustworthy enough for Google’s algorithm, you increase your chances of ranking high.
Understanding the Need for Quality Content
Google has had enough of subpar content ending up in the dusty, unopened drawers of the World Wide Web. Writing quality content is the best way your business can climb the ranks of Google while giving readers the content they deserve. The higher your ranks on Google, the better your visibility. The better visibility, the more traffic you bring to your website. The more traffic your website has, the higher your chances of turning a visitor into a paying customer.
Establishing What ‘Quality Content’ Is
Have you ever come across an article so readable and so captivating that the first thing you want to do after reading the first paragraph is to share it on your Facebook wall? That’s often a good indicator of quality content.
Shareability and resonance with the reader keep your content at the top of the ranks. They should have a fresh approach to an already interesting subject while evoking a response from its readers. Quality content gives the reader a ‘unique positive user experience’ not only through the words but also through the platform it is posted on. Once Google has caught on the traffic spike, it will boost the piece even more.
Creating Quality Content
The most important step to producing quality content is to do a competitive analysis. Google your subject of choice and read through all the content listed on the results page. Understand what it is about each piece that makes it great. Assess their weaknesses and take note of their strengths.
As a rising business, your goal should be to create content that is always of higher quality than those that are already currently ranking on Google. This just means that not only does content have to be relevant, excellently written and subtly advertorial, you also have to have excellent reading skills and an in-depth understanding of what kind of content readers want.
‘Great artists steal’, Pablo Picasso once said, just as long as you cast a mould from those ideas and make it your own.
At BrandFly, we specialise in digital marketing designed for small businesses. Take your brand to the next level with Brandfly and watch your website rise to the top.
